Swinging Wildly

Just fooling around with the ecommerce widget to see how it works and what I can actually do with it.

haitiblog

Everlast just issued a limited edition t-shirt in conjuntion with Andre Berto and Team Berto to help those suffering in Haiti after the upsetting earthquakes and aftershock. All proceeds go to the American Red Cross and there efforts to restore the country from this disaster.

Berto Also recently pulled from his end of January bout with Shane Mosley to better distribute his mental and physical faculties to help Haiti further. Takes a big man to step down from a big fight for a bigger fight. We hope the best for you and yours man.

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Fight News

USA Boxing

Andre Berto

Red Cross

 

Should have posted this shortly after it had happened, but woah man, the season hit hard.

Anyways, Just a quick update, I didn’t get to see the fight as my HBO subscription was eaten by my love interest at Showtime (the Super Six tournemant which isn’t back on until one of those months that start with ‘M’ sadly).

But the word is this fight may define Williams as a contender and put him up a notch. Unfortunately their isn’t much to compete with at the moment with everyone tied up in the Super Six onslaught. But I hope my man gets another serious fight, his adaptability was truly outrageous and may have secured this specimen a fight of the year achievement, which I think definitely beats out his fight last January and both Pacquiao fights. And to think if I had asked around enough I could have probably gotten a ticket for the night over their in Atlantic City.

Also I hate Chris Arreola and how HBO is pawning his career for some heavyweight highlights. Whoever thought this guy had a hope against the Klitschko  was sorely mistaken. Who am I kidding, nobody did. And now he faced some nobody for redemption on an undercard that got more prefight press than the main event…

I’m sorry Williams, I feel your pain.

ALIKIT

My main man Paul Williams is at it again. As listed above, this Saturday on HBO is his suddenly changed but still anticipated bout. 

First of all, got another issue of custom shoes and a pair of custom gloves, so make sure you click through to check out these purple people eaters as well as a few other relevant elements.

I know very little of Sergio Martinez unfortunately but on my card even when Pavlik was lined up was another clean sweep in Williams favor (Clip of Wright v. Williams after the jump to see what I mean).

Anyways, Everlast has a promo contest up for the fight, join their thing and get stuff! More specifically one of the issues of the Punisher custom glove (pic after the jump), so thats pretty cool, click the picture above to visit the website for more details

Follow the link for the goods

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OCTO-LADY

I’ve put a few rounds into  this identity and always end up hitting a brick wall, as I have every time I have tried to design a logo for something the fine Ms. Smith seems to be working on (This is the third logo I have worked on for her). To be fair, I never try to talk to her about it or show her until its done, which is standard protocol but difficult when she lives with you…

Before we jump in, I just wanted to say that first I am happy with the word mark form, and I believe I am happy with the monogram letter. The rest I leave to be criticized freely.

The photo credit to those interested belong to one Benedetta Bonichi

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craigslistlogo

An earlier project developed in my first semester of senior year. It was a time in my life where I was frequently using the web listings site to hunt for jobs, apartments and furniture, and constantly thought of features and elements I wished it had.

But funnily enough, it was my first foray into site mapping and click through, which side railed my initially strictly visual experience, as I had felt CraigsLists first shortcoming was its eye-sore interface. Of course, as things developed, so did my understanding and it fleshed itself out into a highly functional and equally sweet to the eyes.

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MMABANNER

The team decided that our -still in its infancy- MMA image needed a heavy overhaul to fall in with the gun racking, truck driving, tobacco spitting… I kid because I love! In all seriousness our old marketing campaigns were effective for a launch but were not holding weight in a long haul as we frequently struggled to get our footing.

A sophisticated and primal chord needed to be struck to appeal to the Tapout and Affliction crowd while still providing the alternative to the abundant scroll work and grunge/blood spattered imagery. And of course we needed to create a tag line that spoke to our heritage and authenticity while showing our guns, so to speak.

Click through for the ad used in the initial launch.

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sswbc-banner-bg2

Round one of the Showtime world boxing classic has come to it’s close this weekend with Andre Wards domination of Mikkel Kessler. And all I want is the official dates for the second clash of the titans.

I walked into this event with the advice of a much more knowledgable friend to put my nickles and dimes on Dirrel, and I’ve walked away thinking Ward’s got it in the bag if he keeps slipping like it’s going out of style. You can’t touch the boy! Or atleast Kessler couldn’t.

Here are the matchups on take 2:
Abraham (3) v Dirrel (0)
Kessler (0) v Froch (2)
Taylor (0) v Ward (2)

Quick recaps after the jump.

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FIGHTGLOVE_GROUP

A historic change to the way Everlast had worked their ring game. After 100 years of bringing you the tried and true, they have expanded their selection of professional fight gloves into three major features.

I’ll just give a brief cap on the significance of these fine fisticuffs specimens, and the details are fleshed out in the video below. Basically Everlast had only one fight glove that focused on all around performance (punching power and hand support). This limited their target audience (professional fighters) and forced them to look outside the brand to work for the extremes. So naturally, we expanded the line to include the Protex; which provides superior hand support through it’s injected foam and cuff system, and the MX; which, true to its name is produced in Mexico to the Mexican fight standard of horse hair and foam padding for supreme punching power.

The rest after the jump…

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google_wave_logo

Heard through the grape vine in my frequently low news life that Google had issued it’s intense little web app that creates a much needed alternative for the outdated casual email communique.

Here is the miniaturized YouTube video the crew put out to describe some of the functionality the tool has.

Killer execution. Unfortunately I don’t have much use for it at the moment but the concept of the work flow and how information is handled is too smart to ignore. A data hub rather than linear exchange of data is something too good motto be interested in it’s potential. The diagrams they use in the video superbly describe what I’m trying to say here.

Video after the jump.

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